We have carried out a large number of market research and analysis studies. These have mainly been in the aerospace and defence sectors, although increasingly, we are working with commercial and retail clients. The majority of this work has a strategic element and usually supports the development of a Company strategy.
In this example we were subcontracted by AC&S to carry out an analysis of the Electronic Warfare (EW) market for combat aircraft and to identify potential teaming partners for the client Company.
Key
Aims:
To provide detailed information and analysis from
which our client could identify future potential
business partners and marketing opportunities
Key
Stages:
Describe the segment of the EW market in terms
of the products, projects technologies and players
Identify contractors in Europe and North America
with a technology base appropriate for a
collaborative venture
Assess European national requirements for EW
systems
Analyse selected contractor's technical and
business capabilities, with emphasis on existing
teaming arrangements with our client's
competitors
Prioritise potential business partners and
opportunities
This 3 phase project was based on an interactive approach that was developed jointly with AC&S and the Client Company. It took 14 weeks to complete this project.
The deliverables included the research data and briefing materials together with the market analysis report.
We analysed 4 teaming options and identified those that would enable the Client Company to penetrate a small, but lucrative market sector.
The project outcome allowed the Client Company to establish a strategy to jointly develop a new high-tech product that is based on a clear understanding of the dynamics of this segment of the EW market.
To provide detailed information and analysis from