To date, we have carried out more than 15 projects which have had business strategy as the principal deliverable.
In this case study we worked with a high-tech, high quality, low volume manufacturer operating in a shrinking market to develop a market-oriented diversification strategy.
We helped the board identify potential products and markets that were appropriate to the Company's culture and capabilities and worked with the chairman and managing director to develop a focused product and market re-positioning strategy.
Key
Aims:
Identify new business targets
Develop new market-led company organisation
Key
Stages:
Establish business aspirations and targets
Identify skills, products, services and limitations
Prioritise potential products and services
Determine best options
Confirm aspirations and targets were fulfilled
Develop a business focus
Describe new organisational structure
The phased project took 8 weeks to complete and was based around a series of structured, interactive workshops, involving all key decision makers within the Company.
The market and product ideas were elicited, recorded and qualified against the target selection criteria developed with the Company board.
Following focused market research, six potential market targets were quantified and the key market drivers identified. These data were reviewed with the client. A single target area was selected and an organisational structure developed to interface with the chosen commercial market.
The Company is now successfully established in a new market segment.
Identify new business targets